A Shopify SEO Guide on how to Increase Traffic on Your Store
Shopify is used for many reasons by different people. SEO is automated and hence takes care of all the work on the site with much influence from you. There is no perfect system, and as a result, there are many ways to upgrade it. Unlike blogs, these Shopify stores have a specific structure. You can increase traffic to your store by making sure it is optimized. SEO is complicated and would take a lot of time. To make sure that your site is successful, come up with one that has a strong foundation. There are two categories of SEO which are offsite and onsite ones. This article will expound on the two categories of SEO.
Onsite search engine optimization helps to find out which keywords you should choose for optimization on your site. This words should be used for description, in the title and body content. More information on the site can be added by use of links that direct users of the site. Firstly, research for words that are used frequently on the internet and incorporate them in your site. Use relevant words that are highly competitive to capture attention of customers. There are platforms that help in picking out the best keywords for your site. Optimization of the site is done to include your keywords. You will need to optimize your page using the chief words. The subject of the main page can be modified. On the page that includes descriptions, use a few of the keywords for optimization purposes. You online store needs to be arranged according to most customer’s preferences which would be newest products to the oldest ones. Adding links to your content page is very essential. Make sure that your site loads smoothly without any delay as it may be penalized by Google. A slow site could put off many visitors, therefore avoid adding too many unnecessary features to it. Remember always to compress your images before you add them to the site. Images processed Photoshop could very large and lead to a slow running of the site. Keep in mind that your site needs to be friendly to mobile phone users. A site that does not run on a phone will cost you many visitors.
Offsite optimization is a huge factor in SEO as it shows how many backlinks your site has. If you have several backlinks google will favor your site and show your site higher up in search results. To get many backlinks you can publish your article on other people’s blogs especially if they have many followers.