Ways to Choosing your Gamification Platform
There are a lot of business owners who actually are at a loss with how to grow and to develop their loyalty programs or perhaps engage their long-time employees. Gamification platforms are actually being developed by companies that specializes in user engagement. They will be able to help make the life of any non-tech savvy owners easier through the case of centralizing and organizing all engagement efforts. But, the new engagement solutions are now popping up daily. In this article, you will be guided on the selection process of a gamification platform.
Know What you Want to Solve
This would be the most crucial step, but firms mostly fails in approaching gamification with specific goals. A common thing that we see are companies who tends to expect gamification to solving problems such as having low customer engagement and also on poor sales. These kind of problems have various causes and usually cannot be fixed with only a single initiative.
It would actually be best if you focus on a certain metric that impacts your broader goal. When you wish to increase your sales, you should consider a game-plan with how you could do that and consider figuring out on how gamification could support the plan. When you have already identified a certain behavior that you would want to change, you can then tailor a gamification program on a certain goal. An example of this is where you may notice that the sales team is not following leads that are past the second call. For you to change it, you can set up a leaderboard ranking for every team member and then reward points for following up on the leads for several times.
Determine your Target Market
There are now two main types of gamification programs. These would be the ones which are aimed at consumers or users as well as the ones which are aimed at employees. It is important that you determine which one you need, which however depends on the kind of business which you have. If ever you wanted to improve on your office morale, an employee gamification program will be the one that’s best. When you want to raise consumer awareness on a particular product, user-focused gamification programs actually are more appropriate.
Find out the Scale of the Program
A concrete idea is essential because the scale of the program dictates the implementation timeline, type of vendor necessary as well as the amount of data that you need to analyze.
Setting a Budget
Whatever your project goals may be, it’s helpful if you have an idea with how much you would really want to spend. Though you may not know on how much gamification programs cost, it is important that you have a clear maximum budget for it.
Search for Vendors
Once that you have determined the problem, you should then find your target audience, determine what’s the scope of the program and then figure out what’s your budget, which can be done through choosing a vendor.