Search engine optimization is a way to improve one’s website so that it can appear at or closer to the top suggestions of search engine. The higher a website appears in a search engine, the more the search engine’s users are going to visit the site.Most search engines use crawlers to find pages.
Ways by which websites may optimize in search engines is by preventing crawling, getting indexed and increasing prominence.Getting indexed is making sure search engines can find your website.By linking between two different pages even though if from the site increases dominance since it creates a reference point for content.Crawling is when a search engine instructs spiders to visit a website for tracking reasons.
Advantages of Search engine optimization are such as getting more website visitations by users and increase in trust of one’s website as users see it to be a top ranking website.A the search engine optimized website is likely to have more attraction.People who have found your website through various search engines are more likely to promote it through social media platforms. Search engine optimization helps in website awareness.Since one’s website will be suggested more often, users will want to know about it and as such click on it more thus increase the website’s traffic.
Marketing can be referred to as the study and management of exchange relationships.Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet.Online marketing strategies should be accessible to all.Online marketing strategies should be pocket friendly so as not to be expensive on the marketer.Online marketing strategies should be valuable.The online strategies of marketing should become more powerful with the more time invested in them.
Possible strategies include personal branding.Personal branding presents one’s trust in the brand and also gives a personal image when promoting the brand.Personal branding shows trust in the brand and as such helps in its promotion.Content marketing is another strategy for online marketing.Search engine optimization is another strategy used for online marketing. Search engine optimization is a set of rules that can be followed by a website to improve their search engine rankings.Search engine optimization ensures one gets more traffic from people searching for the products or services that you offer.One other strategy used is conversion optimization.Conversion optimization gets more value out of the visitors by using more conversion opportunities and by also improving the ones that already exist.Another strategy for online marketing is by social media marketing.Social media marketing involves putting details about one’s business on the social media.One may also use the strategy of email marketing.
Advantages of online marketing include low costs,flexibility and convenience and also demographic targeting.